FastForward and GoodThinking uncover what moves people, brands, and culture forward.
FastForward is a boutique market research agency in the Philippines. Our team today is the result of two trusted research brands coming together — combining FastForward’s analytical precision (11 years) with GoodThinking’s qualitative depth (23 years) to uncover meaningful Filipino narratives.
With decades of experience, we challenge conventional perspectives to better understand consumers — blending diverse methodologies to craft studies that are both fresh and meaningful.
FastForward was the brainchild of Ferdie Frejas ✝ (Quantitative & Analytics) and Issa Baron (Qualitative), two prominent figures in the industry. Their combined expertise laid the foundation for an agency that seamlessly integrates analytical rigor, qualitative depth, and market intelligence to drive real impact.
A decade of delivering insights that drive smarter decisions and real business impact.
Turning data into actionable strategies by capturing the voices that shape markets and industries
Reaching consumers in every city and province with precision, ensuring reliable insights at scale.
We firmly believe in embracing bold ideas and taking calculated risks. We encourage innovation and fearless integration of solutions.
We will leverage the best of both traditional and cutting-edge techniques to deliver unparalleled results.
At FastForward, we believe that brave research leads to real change. By combining deep expertise, multi-source intelligence, and fearless problem-solving, we help brands uncover the insights that truly matter.
Go beyond the obvious — uncover deep desires, needs, and aspirations through focus groups, in-depth interviews, and creative sessions designed to reveal what truly drives consumers.
Tell stories through numbers — measure impact, track behaviors, and validate strategies through robust surveys, structured observations, and sound analytical techniques that bring clarity to decision-making.
See the bigger picture — blend data, expert insights, and competitive analysis to build strategies that are insight-driven and future-ready.
We don’t believe in one-size-fits-all solutions. The Think Green Framework™ is about activation — bringing together the best research techniques, data sources, and expert insights depending on what we’re studying.
Not all sectors require the same approach. Our signature methodology allows us to be strategic and purposeful, combining market intelligence, digital insights, and when needed, subject matter experts to craft research solutions tailored to your needs.
From banking and fintech to retail and public health, our research has helped brands, institutions, and policymakers make informed decisions that shape industries.
We bring a deep understanding of markets, blending data-driven insights with real-world knowledge to uncover opportunities, drive innovation, and create impact.
Staying at the forefront of tracking customer motivations and expectations to help banks build stronger relationships.
Exploring ownership, mobility trends, and commuter behavior to inform industry strategies.
Uncovering student and educator needs to enhance learning experiences and educational services.
Exploring how the digitalization of wallets and financial services can drive greater inclusivity and financial empowerment for all.
Identifying customer priorities and barriers to adoption in life, health, and auto insurance.
Evaluating industry shifts, consumer preferences, product adoption, and brand loyalty in a fast-evolving market.
Exploring brand choice and the role of healthcare professionals in influencing patient perceptions and decisions.
Understanding public sentiment, behavioral trends, and policy impact.
Assessing consumer satisfaction, service expectations, and infrastructure needs.
Tracking buyer motivations, investment trends, and shifting property needs.
Decoding dining preferences, brand loyalty, and emerging food trends.
Studying shopper behavior and evolving retail landscapes to refine strategies.
Space where we explore ideas, trends, and the future of research.
Filipino shorthand isn't vague, it's efficient. When respondents say "okay lang" or "sulit," they're not being lazy. They're speaking naturally. The research challenge is creating the right conditions for depth without…
Gen Alpha, the first AI-native generation, is redefining how we learn, play, and connect, driving new trends in parenting, gaming, and creativity.
Filipinos aren’t abandoning family values; they’re reinventing family forms. At FastForward, we decode these shifts so brands can stay ahead of changing households and the markets they shape. FACTORS THAT SPARKED…
